Hōkū Nui Maui (HNM) is a land management group developing an innovative regenerative agriculture project on a 258-acre property acquired by the Frost Family in 2012. For more than a century, the land had been intensively farmed as a sugar cane and pineapple plantation, resulting in significant ecological degradation.
Hōkū Nui Maui was established with the ambition to restore and regenerate the land while creating a financially viable and resilient business model, capable of sustaining itself and expanding over time. The project seeks to balance environmental restoration, social responsibility and cultural respect, positioning land stewardship as both an ecological and human endeavor.
The project is designed and managed using the Regrarians System of Regenerative Agriculture, a holistic framework focused on ecosystem restoration and soil regeneration. Rather than merely sustaining the land, this approach actively works to rebuild natural resources, enhance soil health and regenerate ecosystem processes through integrated and systems-based farming practices. The long-term goal is to support creative, intergenerational family and community lives, built around regenerative, profitable and educational land-use systems.
Within this context, I was involved in design consulting, contributing to the clarification of the project’s vision, positioning and long-term communication strategy. My role also included the development of the visual identity, establishing a coherent and meaningful graphic language aligned with the project’s environmental, cultural and regenerative values.
I further designed and developed the website, translating the complexity of the project into a clear, accessible and educational digital platform. The site was conceived as a central communication tool, supporting transparency, storytelling and knowledge sharing, while providing a flexible framework capable of evolving alongside the project over time.
