Clémentine in Hawaii is a Maui-based French travel agency run by Clémentine and Frank. Adventurers at heart, the couple specializes in organizing custom-tailored journeys to Hawaii for travelers from France and Canada, offering experiences shaped around discovery, nature and authenticity.
The agency’s approach is built on close relationships with clients and a deep, lived knowledge of the islands, allowing each trip to be designed according to individual expectations, rhythms and interests. Rather than predefined tours, Clémentine in Hawaii focuses on bespoke itineraries, balancing adventure, culture and local immersion.
Within this context, I collaborated with the founders on the redesign of the visual identity, establishing a clearer and more cohesive brand expression aligned with their values of trust, expertise and human connection. In parallel, I worked on the concept and development of a new website, conceived as a practical and intuitive tool for travelers.
The website was designed to allow users to explore proposed travel packages according to their expectations, preferences and travel style, while reinforcing the agency’s personalized approach. The resulting system provides Clémentine in Hawaii with a coherent and welcoming brand presence, supporting both storytelling and usability, and reflecting the spirit of thoughtful, experience-driven travel at the heart of the agency.
